Well, it is difficult to expect such a funny execution for a pesticide ad. But, here it happens, and the fun originates from quite a simple thought, in a surprising way.
Before we discuss more about the concept, let me write its copy, which is the core message- Before they get used to living with you (!)
The ad, developed by Art Grup, Istanbul, Turkey, humorously conveys the message. What we can see is a âfriendly insectâ that brings newspaper to its âmasterâ
CREDITS
Advertising Agency: Art Grup, Istanbul, Turkey
Creative Director: AteÅ Ãavdar
Group Head: Efsun GüneÅ
Art Director: Mert Yarapsan
Copywriter: ÃaÄlar Kurtaran
Illustration: Lighthouse Visual Effect
