Ads for beauty products are usually monotonous, , not because they lack creativity or innovation. All of these ads have a bunch of common claims to make to the viewers, with a brief copy studded with worn-out superlatives.
However, this print ad for Max factor overcomes this possible flaw with its innovative art-direction with a sensible color sense. The interesting fact is that there is no copy in this ad, and a sensible viewer can say that the ad looks great without it.
The ad, developed by Atelier LB London, plays with âbeauty spotâ and black and white color combination.
CREDITS
Advertising Agency: Atelier LB London, UK
Creative Director: Robin Harvey
Copywriter / Art Director: Blaise Douglas
Photographer: Laurie Bartley
Via; Ads of the world
