To America, recession has done more damage than disrupting the economic stability. It has damaged Americaâs most prized asset- a sense of optimism. To regain this sense of optimism and positive attitude, an anonymous donor has initiated a campaign.
The donor approached Charlie Robb of Churchin creative to develop a campaign designed to remind Americans of those things which make it great. The campaign known as recession 101, has been created by Outdoor Advertising Association of America(OAAA).
The campaign presents some inspiring messages like- self worth beats networth. And it remembers the Americans that Bill Gates started Microsoft in a recession.