There is a tendency in which some traditional-art forms trying to be âmodernâ. This print campaign for SMUIN ballet company remembers this trend.
ballet is a beautiful art-form. However, the aesthetic experience of watching a ballet and that of watching a hip-hop is different. I am not saying that one is superior to another. We have seen how this ballet campaign became guilty in their campaign. Now, the second part.
CREDITS
Advertising Agency: Evolution Bureau, USA
Executive Creative Director: Stephen Goldblatt
Art Directors: Jeremy Stewart, Enrique Camacho
Copywriters: James Beikmohamadi, Will Zschau
Designer: Steve Knodel
VP Client Services: Kim Kline
Account Director: Rebecca Reid
Via: Pixel pasta
