This is really fabulous print advertisement campaign launched by Bagues Jewels to promote its products focusing on the self side of their customers. The ad, what seems to be taking an acrobatic route, will be dubbed as an artistic depiction of individualistic side of a person. The advertisement campaign is artistically showing women in the form of jewelry designs in order to express that the real jewels are none other than humans.
The basic idea of the campaign seems to be making people feel that they are more important than anything and comparing them to jewels depicts the value of an individual person. Moreover, the art direction of the campaign is actually fantastic. The copy of the ads reads, ‘you are the jewel’.
Via Adverbox
