Bad breath is an embarrassingly difficult problem faced by many. That is why tooth paste brands heavily banks on this fear. Bad breath will make not only your wife but also your barber and even your dentist to stay away from you. This print advertising campaign for Colgate Max Fresh also concentrates on this simple fact.
The campaign, developed by Y&R, Dubai, shows us funny illustrations of some incidents where people unknowingly face rejection due to their bad breath. The sad fact, which is also clear from these illustrations, is that the persons who have bad breath do not know this stinking truth.
We can argue that there is no relation to bad breath with a personâs pay rise. But, who knows? The boss may decide that this âfoul mouthedâ employee does not deserve a pay rise. And, about lovers. I am sure that I will never love a woman with bad breath, even if she looks like Angelina Jolly.
CREDITS
Advertising Agency: Y&R, Dubai, United Arab Emirates
Chief Creative Officer: Shahir Zag
Executive Creative Director : Komal Bedi Sohal
Creative Directors: Shahir Zag, Komal Bedi Sohal
Creatives: Shahir Zag, Komal Bedi Sohal
Illustrator: Celine Artigau
Planner (creative agency): Nadine Ghossoub
