This television advertisement promoting Axe shower gel was banned by the advertising watchdog for showing inappropriate content. The advertisement clearly aims at conveying the power one inculcates through using this product that creates strong and irresistible for girls. The advertisement a woman being attracted towards a man and being rolled with him surpassing different landscapes to eventually dive into the sea to get clean.
The advertisement has no other merit than showing fatal attraction of a woman for the man who uses the product. However, to emphasize the product benefit the advertisement first adopted to get the model stained completely in mud and coming out clean from the sea using the gel. However, the copy of the advertisement is somewhat perplexing in relation to the idea used in the advertisement. The copy reads, ‘how dirty boys get clean’. The advertisement was created by Bartle Bogle Hegarty New York
Via 10 Ad
