Axe ad sets the pulses racing

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Axe deo and sensuality are never parted. The latest in the pulse-racing series is a naked hottie in white paint sprawled across an ice desert. And a disproportionately sized mountain climber marks his peak with a ‘strategically’ placed flag. Now, finding ‘Axe’ in the entire setting requires a fair bit of squinting. Having said that, the purpose is served. The audience is already straining their eyes – not as much at the flag as at the naked nymph. Yet, we still know it’s ‘Axe’ at work and therefore, the ad sells.

Source: Iainclaridge

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