Campaigns against domestic violence usually break the norms of traditional advertising and come up with some innovative concepts. Those concepts are so powerful that they not only get the desired attention but also they create some real action from the viewers. Like screaming stickers, this campaign for campaign also travels through a unique creative path.
The campaign, known as AVON against domestic violence, intends to startle people with its efforts. For this, they put stickers of hiding women in life-size into showers and lockers of ladiesâ rooms.
Hiding is not a solution. Letâs talk about domestic violence– the copy in the sticker reads so.
This effort said to have made some real impact on the viewers and prompted the female customers of the fitness centre for debates on domestic violence.
credits
Art Director: Martina Mihalova
Copywriter: Juraj Dvorecky, Katarina Kureckova
