Well, this print campaign, developed by Mohallem/Artplan promotes Mais printing house in an amusing way.
The campaign, which says- âAvoid disappointing results, features symbolically humorous situations in which people are shown results of tattoo. Haircut and surgery, in a virtual reality way.
Well. The comparison is a fresh attempt to communicate the message in a clear way.
CREDITS
Advertising Agency: Mohallem/Artplan, São Paulo, Brazil
Agency website: http://www.mohallemartplan.com.br
Creative Director: Eugênio Mohallem / Head of Art: Marcus Kawamura
Art Director: André Batista
Copywriter: Rodrigo Resende
Illustrator: André Batista, Ellyson Lifante e Caio Miranda
Photographer: Guto Nóbrega
Retouching: Ariê Magalhães
