Advertising Guide

Attention PETA, these ads insult the fat dogs

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Another campaign which exploits and hurts the canine sentiments after that dog ad that featured that lonely dog viewing some doggy-style porn. This campaign exploits the fat dog’s would-be misfortunes, I humbly recommend PETA to sue the mischievous people behind this advertising effort.

Well, this campaign, developed by Prolam Y&R, Santiago,, features exaggeratedly photoshopped fat dogs who are witnessing heartbreaking incidents, helplessly. Witnessing somebody else spending some wild, funny moments with your partner… oh, fat dogs, it’s insufferable.

The campaign, though exhibits elements of some humor, pivots around a single aspect of infidelity when the dogs are fat.

The copy reads- Life’s hard when you’re a fat dog.


Advertising Agency:
Prolam Y&R, Santiago, Chile

Executive Creative Director: Tony Sarroca

Creative Director:
Alvaro Becker

Art Director: Andres Echeverria, Cristian Costa

Copywriter: Tomas Cisternas

Photographer: Patricio Pescetto

Illustrator: Ricardo Salamanca

Account manager: Pancho Cardemi

Via: I believe in advertising

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Dr Prem Jagyasi and Team (C)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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