Another campaign which exploits and hurts the canine sentiments after that dog ad that featured that lonely dog viewing some doggy-style porn. This campaign exploits the fat dogâs would-be misfortunes, I humbly recommend PETA to sue the mischievous people behind this advertising effort.
Well, this campaign, developed by Prolam Y&R, Santiago,, features exaggeratedly photoshopped fat dogs who are witnessing heartbreaking incidents, helplessly. Witnessing somebody else spending some wild, funny moments with your partner⦠oh, fat dogs, itâs insufferable.
The campaign, though exhibits elements of some humor, pivots around a single aspect of infidelity when the dogs are fat.
The copy reads- Lifeâs hard when youâre a fat dog.
CREDITS
Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Alvaro Becker
Art Director: Andres Echeverria, Cristian Costa
Copywriter: Tomas Cisternas
Photographer: Patricio Pescetto
Illustrator: Ricardo Salamanca
Account manager: Pancho Cardemi
