This is an engaging print advertising campaign for Atlas ATB focusing on the ruggedness of the Terrain Bicycle. Though the idea is not fresh however, the portrayal of the idea has inherent freshness. The ad has intelligently used sand, mud and pebble to cover the bicycle only leaving the name of the company uncovered. When the idea is not fresh art direction comes into play to make it effective and this advertising is an example.
Apparently the ad has not used copy, though there was some room for it. The ad has been created by Leo Burnett, New Delhi.
Via Twenty Four
