The Advertising Standards Authority (ASA) is all set to extent its guardianship to online advertising too , to control the erring ads. From March 1, 2011, online ads and marketing efforts will have to abide by the adverting rules and regulations by ASA.
Google has also agreed to sign up to the new system, reportedly. Besides, social networking sites like Twitter and Facebook too will be scrutinized by ASA.
We have seen several incidents in which this advertising watchdog made its important decisions, and it banned many inappropriate ads.
Read what ASA chairman Lord Chris Smith says: This significant extension of the ASA’s remit has the protection of children and consumers at its heart.
Protection of children and consumers-when it comes to online marketing efforts that will be the natural concern of the watchdog.
Via: Top News
