Advertising Guide

ASA bans Hipp Organic baby milk ad

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Blood is thicker than water and Breast milk is thicker than bottled milk. The advertising Standards Authority of Britian(ASA) also knows this better and that is why they wasted no time in banning a baby milk ad which claimed the product as a substitute for breast milk.

ASA banned Hipp Organic baby milk ad as it marketed itself as a direct substitute for breast milk.

The banned magazine ad with the headline “We’ve learnt from the breast”, says- Praebiotik to support healthy digestion … Breastmilk contains many special ingredients, including prebiotics and Omega 3, which are proven to be beneficial for babies.

Our gentle follow on milk has now been specially formulated with praebiotik, a unique mix of prebiotic oligosaccharides. These support the growth of good bacteria in your baby’s tummy and promote comfortable digestion… All this ensures organic goodness to complement Mother Nature’s good work. Trust your natural instincts

Via: Campaign Live

Dr Prem Jagyasi and Team (C)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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