Blood is thicker than water and Breast milk is thicker than bottled milk. The advertising Standards Authority of Britian(ASA) also knows this better and that is why they wasted no time in banning a baby milk ad which claimed the product as a substitute for breast milk.
ASA banned Hipp Organic baby milk ad as it marketed itself as a direct substitute for breast milk.
The banned magazine ad with the headline “We’ve learnt from the breast”, says- Praebiotik to support healthy digestion â¦ Breastmilk contains many special ingredients, including prebiotics and Omega 3, which are proven to be beneficial for babies.
Our gentle follow on milk has now been specially formulated with praebiotik, a unique mix of prebiotic oligosaccharides. These support the growth of good bacteria in your baby’s tummy and promote comfortable digestionâ¦ All this ensures organic goodness to complement Mother Nature’s good work. Trust your natural instincts
Via: Campaign Live