This advertisement campaign was launched for Army to focus on how they are different civilians in an interesting way. The campaign aims at conveying the hard and responsibilities they carry on their shoulders. The advertisement is showing army men involved in discharging their duties while the lower part of the advertisement is distinguishing them from normal life. The advertisement has clearly emphasized that responsibilities of army are far more important than other normal activities.
Unquestionably the campaign is very expressive, but there were rooms for improvement in their presentation as the advertisement seems to be slightly confusing due to the complex presentation of the images. The advertisement inculcates strength from the copy of the ad, which is quite punching.
Via Cool Looking Ads