Ariel had launched this print advertisement campaign in Dubai in an effort to display the power of detergent. The campaign apparently here has made an effort to convey that Ariel have the ability to wash anything clean. The advertisements are showing the fluids whose stains are really tough to be removed, are destroying cloths badly in order to emphasize that the stains would be removed by the product.
However, the presentation of the campaign is not appealing at all and is somewhat nauseating. The campaign has traveled some extra length to exaggerate the basic idea of the campaign or may be dubbed as over-exaggerated. In an effort to underscore the product benefit the campaign has gone a little too far. The advertisement with ketchup is particularly quite confusing in comparison with the other two. The campaign was created by Saatchi & Saatchi, Dubai.
Via Ad Blog Arabia
