This print campaign meticulously plays with images and conveys the idea in a surprisingly fresh way.
The campaign, developed by Y&R Reklamevi, Istanbul, reads- Wide refrigerator by Arçelik.84 centimeters exactly.
The campaign adopts really creative methods to indicate the spaciousness of the refrigerator
CREDITS
Advertising Agency: Y&R Reklamevi, Istanbul, Turkey
Executive Creative Director: Ozan VarıÅlı
Creative Director: Utku Gürtunca
Copywriter: Ãmer Onsun
Art Director: Erhan Dursun
Photographer / Retoucher: Ä°lkay MuratoÄlu
Client Director: Burçin Yavuzarslan
