Legal Aid Insured?
Liability Insured?
Household Insured?
This advertisement campaign for getting insured is a mixture of guerilla and poster ad campaign. The advertisements have been strategically placed on the outer walls of constructions in order to give impression in a first look that the ad is a part of the construction. The different advertisements under the campaign is promoting different product of the company.
The basic idea of the advertisement has been used before with a similar kind of execution, however, probably this is the first time when it has been used for an insurance company, Arag Insurance.
Via Ad Blog Arabia
