Aquafresh Flexigel: A new flexibility

Dr Prem Digital Healthcare Marketing

aquafresh flexigel ear 1

aquafresh flexigel nose 1

Aquafresh had revealed a new toothbrush range with new flexibility and wanted to project this advertisement in slightly exaggerated approach. The campaign, therefore, concentrates on highlighting the extreme flexibility of the product using an amusing approach. The advertisements are showing two men cleaning their teeth with the product and since the product was much flexible it comes out nose and ear. However, this portrayal of the idea can even repel some people from the product as the product benefit displayed in the ad can be misunderstood.

Dr Prem Web Design and Development

The presentation of the advertisement campaign is evidently exaggerated the product benefit to an extent where there are chances that it could be interpreted negatively. And due to this reason, the message of the campaign might be interpreted in many ways. The punch line of the campaign reads, ‘Aquafresh Flexigel: A new flexibility’. The campaign was created by Callegari Berville Grey, France.

Via Twenty Four

Dr Prem Healthcare Social Media Marketing
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