Over the years, several brands have established their high end value as well as their prominence in the elite. But there is one brand that fares better than others when it comes to brand value. Yes, with millions of loyal customers, who would ditch any other brand and wait for months for new product launches, it’s Apple that is undoubtedly the most valuable brand in the world.s
And we aren’t just saying it for the sake of it. Even the latest studies have ranked Apply on the top, for the third year in a row. The BrandZ’s annual study indicates that Apple is the world’s most valuable brand, followed by Google and IBM.
But the research also indicated that despite the high ranking, Apple’s brand value have been lower this year. In fact, from 2012 to 2013, Apple grew only by a single percent, while the same brand had grown a staggering 11 percent in the fiscal year of 2011-2012.
On the other hand, the vast search giant, Google witnessed an increase in brand value of five percent. With $137 billion in billings, Google is on the second. IBM’s brand value fell by three percent, but thanks to its growing demand, it’s still placed at third position.
According to Millward Brown’s study, only Samsung is the technological brand that has witnessed a massive upsurge. In fact, the Galaxy maker can now proudly boast of its 51 percent of jump in 2012 to 2013. With more than $21 billion, the brand is now placed at 30th position. Considering the uproar regarding Samsung Galaxy S4, the brand might just climb the rankings in current year.
Microsoft on the other hand has reduced brand value with $69.8 billion. On the other hand, Facebook, the mega social website witnessed a drop of 36 percent with only $21 billion in its kitty.
But the surprise entry into the list is Yahoo, with the site gaining better brand value this year. Placed in the top 100, Yahoo’s worth is now $9.8 billion.
Sadly, the study by Millward Brown indicates that the growth in technological sector was almost flat, with technology declining in its 2013 ranking by one percent. Brown mentioned that technology witnessed eight percent growth annually on an average, which is now only seven percent.
The study is hopeful about the current technological innovations and concludes that it wishes to see more innovations and growths in the field in current fiscal year.
