In an attempt to attract advertisers Apple is to introduce visual ads in the lower left corner of the iTunes library. Users instead of portable devices will only be able to listen to the podcasts from their computers. ESPN Radio, one of the content providers, has already started working on the new advertising offering. Marc Horine, general manager-new media, ESPN Radio says that he is looking for a new age much richer advertising experience and this new ad model has so far performed well for the sports media company.
It seems the addition of visual component to audio ads has not been much of stress to the Apple ceo. What’s more interesting to watch here is whether Apple injects advertising in its premier content or not…the content for which it charges its users.
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