One such product described to AppleInsider is an iPod boombox “unlike anything seen in boombox world” and strikingly different from “anything Apple has released in the past.”
Apple iPod plans iPod boombox by next January at the MacWorld Expo in San Francisco. . A move into consumer electronics segment, Apple iPod eyes broader pie from the expanding market where it will launch its iPod related digital audio products. These are not ‘accessories’ but ‘iPod companions,’ Aplleinsider learned.
The stupendous success of iPod (over 40 million sold) already created a market for iPod add-ons. The iPod accessory market is pegged at around $300 million.
Sources say Apple hopes to leverage the booming iPod business and its strengths in distribution by aggressively marketing the upcoming iPod companion products alongside its digital music players at big box retailers like Wal-Mart, Best Buy, Circuit City, and Radio Shack.
