Apollo Tyres had launched this print advertisement campaign to promote its Acelere, a genre of tubeless tyres. The campaign is showing these persons you can eventually meet if your tyre gets punctured. The campaign has attempted to draw a line between tyres with tubes and tyres without tubes. The campaign clearly aims at convincing that tube can fail anytime and anywhere and a person can land in troubles while using a tubeless tyre people at least can get rid of this problem.
The campaign is not much impressive and does not touch the usual high standards that the agencies are likely to maintain. Moreover, all three advertisements are running on a single idea that makes it a bit stretched. The only aspect which kept changes was the appearance of men in the campaign.
The copy of the ad reads, ‘May I help you? Switch to Acelere Tubeless Tyres’. The campaign was created by JWT, New Delhi.
Via Ads of the World
