APCOR Ad: Electricity can be dangerous

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This ad campaign was undertaken to make children aware that playing around electricity could be dangerous. The poster advertising campaign by EPCOR, utilities company dealing with power and water, running this poster in several elementary school in Alberta, Canada. The idea of the campaign is nicely executed and the use of dangerous animal and insect was a fantastic idea to portray the risk and to attract kids to look at the ad.

The poster carries a strap line that reads as Electricity can be dangerous. The campaign is credited to MacLaren McCann, Calgary, Canada.

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