This print advertisement was launched by APAE Batatais to urge people to show more social responsibility towards community. The campaign clearly aims at showing that the ‘self’ of a person remain in closet and therefore its social awareness is also closed. The advertisement is showing a body hanging in a closet to depict that a person needs to come out from a closed mindset to help people.
The idea of the campaign is unquestionably very fresh and unique, which draws a lucid portrayal of a highly powerful message. Moreover, the advertisement is actually touchy and a person could feel embarrassed if he relates the ad with himself. The organization is involved in helping people with some kind of disability, physical or mental. And also acts on preventing disabilities.
The copy of the ad reads, ‘It’s about time for you to get citizenship out of the closet’. The advertisement was developed by Suave Comunicacao & Marketing.
Via Hout Lust
