This is a campaign by the traffic department of Warsaw metropolitan police, to enlighten the bikers about the need for wearing helmets. âThinking saves livesâ is the caption. An excellent illustration supports this copy and concept.
The ads show the bikers falling and about to hit their heads into the road. Then, an empy thought bubble is shown over their heads, denoting the idea that some kind of sensible thinking from their part can save their life. The thought is, apparently- wear a helment.
Nice, simple campaign. However, with some viewers, let me express a humble suggestion. Instead of an empty thought bubble, there could have been a thought- like, âwear a helmetâ.
May be it is implied here. May be we are wrong.
Credits:
Advertising Agency: McCann Erickson Polska, Warsaw, Poland
Creative Director: Teresa Biernacka
Art Directors / Copywriters: Lukasz Kotlinski, Iza Przepiorska-Kotlinska
Illustrator: Krzysztof Ostrowski
Account Managers: Mikolaj Dragovic, Anna Stawska
Via: Ads of the world
