This is a remarkably great campaign to create awareness to fight against the lethal disease AIDS. The advertisements appearing on the T-shirts were aimed at promoting a rock concert in South Africa for a good cause, to raise money for fighting AIDS. It was actually a very appropriate idea to create a synthesis of a message and passion in order to attract young people, who usually do not pay heed to the raw messages.
In the name of a rock concert it might have been thrilling for young to crowd to support a cause and being a part of the campaign. Therefore, the campaign aims at not only creating awareness but also drawing indulgence of people.
The ad has shown AIDS in the form of dangerous insects and reptiles while a person with a guitar fighting those animals. The campaign was unquestionably based on a extraordinary idea. The campaign was created by Joe Public, Johannesburg, South Africa.
Via Ads of the World