I am not sure whether these disgusting creative ideas help you sell more of your products, but I know one thing. I am going to view my toothbrush like a suspicious husband watches the wife when he comes back after a long journey.
This print ad for Aquafresh, developed by G2 Amsterdam, is seemingly ok and eye-appeasing at first look. But, upon closer look, we can see photoshoppically disgusting things. The copy reads- How clean is your toothbrush after 3 months?
Learn everything about the hygiene of your toothbrush at www.aquafresh.nl
CREDITS
Advertising Agency: G2 Amsterdam, Netherlands
Creative Directors: Steven Bodoux, Jeroen de Snoo
Art Director: Jeroen de Snoo
Copywriter: Steven Bodoux
Photographer: Paul Rietveld
Strategy: Ge Key
Via: Pixel pasta
