This can not be said as a highly creative billboard tactic. However, this simple concept is powerful enough to create the desired effect.
With the creative support of Ogilvy & Mather Makati City, Ponds installed a billboard which shows the face of a pretty girl. To indicate the annoying character of the pimples a red siren light was placed in her face which looked like a pimple. The rotating beam of light combined with the loud blare of siren demonstrated the point further.
Hope this wonât be annoying for the public.
Previous pimple ads:
CREDITS:
Advertising Agency: Ogilvy & Mather Makati City, Philippines
Creative Directors: Lito Gemora, James Bernardo
Copywriter: Mark Ibaviosa
Art Directors: Alnair Langkay, Ria Ocampo
Via: Pixel pasta
