An unorthodox ad spelling out plights of marginalized people

Dr Prem Digital Healthcare Marketing

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To survive at the streets, they need to be more than jugglers, they need to be magicians.

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Traffic Lights are not a circus but you can be a respectable watcher.

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The americans have invented the indoor cinema, the brasilians, the indoor circus.

Dr Prem Web Design and Development

These posters spell out the plights of marginalized people who are taken to the streets and roads to perform various activities that fetch them some money to survive. In an unorthodox presentation the ad aims to make general people aware that how they can help the marginalized ones. The ad was published by AFRAS, Associacao Franquia Solidaria, to make people ware of the plights of poor people.

The art direction of the ad has been executed very nicely. The ad with brilliant copy has been titled ‘This spectacle is no funny at all’. The ad has been created by Full Jazz.

Via Hout Lust

Dr Prem Healthcare Social Media Marketing
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