This is a clever advertising approach for promoting the Night View Assist at Mercedes-Benz.the creative concept behind this impressive work is Jung von Matt/Alster, Hamburg
Night View Assist uses infrared technology to enable its driver to see what cannot normally be seen at night. In order to communicate this, the advertisers made a clever print solution.
When the reader folds down the page corner, it points out a deer on the side of the road. So, it communicates the idea in an interesting way.
The copy reads- See what lies beyond headlights with Night View Assist.
CREDITS
Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Executive Creative Directors: Deneke von Weltzien
Creative Directors: Thimoteus Wagner, Christian Fritsche
Art Directors: Jonas Keller, Sönke Busch
Copywriter: Daniel Pieracci
Grafik Designer: Dennis Wagner, Matthias Heyde
Photographer: Alexander Hafemann (Getty Images)
