Death is a painful thing, but is inevitable for everyone. While dealing with death and matters related to the dead, we are cautious and respectful not to hurt the sentiments and cross the limits of sobriety. This ad grabs our attention in a persuasive way, and at the same time it has a slight element of dark humour.
This print ad for Beitech, a non profit organization for woman with eating disorders, says- 15% of woman who suffer from anorexia will die this year.
To indicate this message, the ad shows a funeral where the dead body is carried by a single person, indicating the dead personâs weightlessness due to anorexia.
This clever, but dark ad has been developed by Mccann Erickson, Tel-aviv, Israel
CREDITS
Advertising Agency: Mccann Erickson, Tel-aviv, Israel
VP Creative: Eldad Wienberger, Tal Raviv
Creative Director: Igal Hazan
Art Director: Ifat Shleziger
Copywriter: Asaf Zelicovitch
VP Accounts: Ifat Wieder-Arad
Account Director: Chen Biran
