Acting Transportation Secretary, Mario Cino, has recently announced that the federal authorities would invest $11 million for the ad campaign to combat drunk driving. The latest ad campaign would run under the name, ‘Drunk Driving. Over the Limit. Under Arrest.’ She further said that our message is simple: if you drive drunk, you will be arrested.
This ad campaign is a part of a nationwide crackdown on drunken driving. The federal authorities have reported that the alcohol was the main factor behind 16,885 traffic deaths last year.
The ad campaign is likely to run on television, radio and internet. Further, Cino has said that drivers aged between 21 and 34 were involved in alcohol related motor accidents.
