This is a sparkling eye opener effort of Amnesty International to display the misery and plight of the Iraqi or Afghani prisoners. The powerful presentation photo and the satirical and straight comment accomplish the aim of the ad. The prisoners shown in the ad are victims of torture that have been unleashed on them by the occupying power.
The ad tries to link between the enhanced interrogation technique of Americans that they apply on these prisoners and the wretchedness of the prisoners that has been forced on them.
The ad has effectively shown that the survivors were given medal in surviving different types of interrogation technique. The event has been called the unofficial world record in different categories.
The ad has been conceptualized and executed by BBDO, Copenhagen, Denmark. This is a truly powerful presentation of the theme, capable to invoke feelings towards the desolation of the prisoners.
Via Ads of the World
