Amnesty International: You Have The Freedom To Help

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This man sits imprisoned indefinetely without any hope of a fair trail.
You have the freedom to help.

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These men lie shackled, tortured and abused without ever commiting a crime.
You have the freedom to help.

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These men are being held in horrendous conditions without any legal counsel or putside contact.
You have the freedom to help.

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This powerful advertisement campaign for Amnesty International was launched to highlight the predicament of those who have been imprisoned despite not proven guilty and have no hope for fair trial. The campaign had won silver at the Epica Awards in the Public Interest category. The advertisement gives a call to people to come out to help these victims whose rights are being violated under state regulations.

The campaign has apparently used hard hitting visuals to provoke people’s sentiments for which the organization is already famous. The advertisement campaign was created by JWT Dubai.

Following is the television ad of the same organization under the title, Every letter counts, to mark the International human rights day.

Via 10 Advertising and Marketing Journal

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