This is undoubtedly a great outdoor advertisement campaign launched by Amnesty International Spain to gather public support against capital punishment. The campaign aims at to give a feel to people about how it feels sitting on an electric chair and waiting for the last breathe. The campaign is showing two electric chairs placed at a bus stop with a billboard besides it.
The idea was very smart to draw public attention towards a serious problem that has definitely conveyed its message in a very effective way. The copy reads, ‘more than 4000 condemned until death are waiting for their execution. No to Capital punishment.’ The campaign was created by Contrapunto BBDO Barcelona.
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