Advertising Guide

Amnesty International: Don’t let innocent people disappear behind bars

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This outdoor campaign was launched by the Amnesty International to build public opinion against detention of innocents. The campaign is aiming to urge people to stand up for an inhuman practice that resulted in many innocents disappearing in jails without committing any crime. The advertisement used bus shelters to represent as a jail with insurrecting bars at one side of the shelter.

However, the idea to depict bus shelter as jail has already been used many a times so the idea cannot be treated as unique. And so far the presentation of the campaign is concerned it might have appealed many people. The copy written on the bars reads, ‘Don’t let innocent people disappear behind bars’. The campaign was designed by Ons Hoofdkwartier.

Via Hout Lust

Dr Prem Jagyasi (c)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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