Advertising Guide

Amnesty International: Denounce death penalty all over the world

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This poster advertisement was launched by Amnesty International to garner support in their campaign against death penalty. The advertisement evidently aims at conveying the fact that there are some places where death penalty is given even on those crimes for a criminal would get very less harsh punishment in other parts of the world. The advertisement drawing attention towards the problem that the intensity of the crime may be less but in some countries death penalty is being awarded for that crime which is certainly unjust.

The advertisement is showing several soldiers simulating an execution, but the visuals become more powerful when an onlooker will see it with the corresponding text of the ad. The objective of the campaign was to denounce death penalty all over the world. The copy reads, ‘one of the 68 crimes they execute you for in China is tax fraud’. The campaign was developed by Contrapunto.

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Dr Prem Jagyasi (c)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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