We have seen how canal+ movies on i-phone ad insensitively set apart those passionate lovers from an impending liplock. Now in this print campaign for canal+, developed by BETC Eurorscg, promotes this feature in a light hearted manner.
The campaign, which aims to promote the canal movies on i-phone, shows a sports event and the movie Titanic seriously controlled by a finger. Here, finger is the symbol of the i-phone users omnipotence of his own little movie world on his i-phone.
CREDITS
Advertising Agency: BETC Eurorscg, Paris, France
Creative Director: Stéphane Xiberras
Copywriter: Benjamin Sanial
Art Director: Raphael Halin
Art buyer: Victoria Vingtdeux
Photography: Cedric Delsaux
