Aljarida is a newly launched newspaper in Kuwait and it resorted to aggressive marketing to expand its readership base with its new design, which marked a complete break with the traditional newspaper designs. The advertisement, however, lays emphasis on the engrossing part of the content or news articles of the paper and slightly focusing on the modern lay out of the newspaper. The advertisement is showing a football match when the ball is ready to be hit and one of the defenders is engrossed in reading the newspaper and virtually forgot to take precaution in the field against the ball.
However, the execution also raises some curiosity that what style or news it provides, which is so compelling and engaging for people at large. At the same time it can be rightly argued that the advertisement presents an exaggeration of the basic idea. Moreover, for a few it may be slightly over exaggerated but in fact this execution has made the advertisement really amusing.
Via Media Me
