Babies are kicking up making their presence felt in a big way. This time their nappies have ruled the ad charts though its benefits in terms of money don’t account as much as food and drink commercials.
According to survey done by AdEx India, a division of TAM Media Research the rise in nappy commercial expenditure are:
In newspapers and magazines – 165 per cent rise (2004 – 2005) – the highest among all groups in the fast-moving consumer goods (FMCG).
On television – a rise of 70 per cent, again the highest among consumer goods advertisements.
The other money accumulators like the food and beverage category rose only 38 per cent on television, Hair care ad grew 25 per cent, personal care/hygiene rose 26 per cent and detergent ads grew only a minimal nine per cent.
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