Advantages of using Google+ as a marketing platform

Dr Prem Digital Healthcare Marketing

Most businesses often limit their social media marketing to the common online social sites like Facebook, Twitter or LinkedIn and stop it there only. Although these sites can help you greatly in promoting your business but it doesn’t mean that you must ignore other powerful social media platforms like Google+. In fact, according to many market analysts, Google+ has more potential to promote your business than many other commonly used social media sites on the internet. So, some of the advantages of using Google+ as your online business promoter are listed below:

1.    Back end SEO

As Google is one of the most widely used search engine of the world, so apparently you will receive more search engine optimization if you set up a Google+ page. The Google+ platform is designed in such a way that it appears easily during any Google search and while setting up your page you can include title tags, keywords and meta tags without even using any coding language.

2.    Creating circles

With the help of the Google+ circles, you can place your followers within specific groups for efficient marketing. Although this activity may seem time-consuming but placing your key influencers in certain circles or groups can be very beneficial for the growth of your business. Also, by creating a circle you can make your posts or updates more visible to the group and also prevent spamming.

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3.    Claim ownership

One of the greatest advantages of using Google+ is that you can claim ownership of your content not only on your blog but on other blogs as well. If one of your posts gains fame and notoriety then you can easily make sure that it is not used by other blogs or sites. Moreover, if you claim ownership of any content then your name will appear along with the content every time your content shows up in Google search results. This will make your brand more popular not only within Google+ but also within the entire internet world.

4.    Going multimedia

Google+ offers you a wide range of features to help you interact with your circle, group or community easily. You can use Google+ Hangouts for video chatting with your followers, posting tutorials about your business or simply for promoting your brand. You can also automatically record any of your post on your YouTube channel as Google+ Hangouts streams live on YouTube, which is another prominent feature from the house of Google. Moreover, to enhance your video you can also use the YouTube editor for free and start going multimedia with Google+.

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