Saatchi & Saatchi Mumbai has come up with a healthy out door idea for Novartis. The aim was to promote Calcium-Sandoz Novartis.
To convey this message, the agency created a design which resembled the human bone and placed it under concrete bridges like pillars. Anyway, those who miss to read the text âcalcium Sandoz, strong bonesâ, might have thought that it was a new design, envisaged by an engineer.
Credits:
Advertising Agency: Saatchi & Saatchi, Mumbai, India
Creative Director: Juju Basu, Hanoz Mogrelia
Art Director: Sandeep Poyekar
Copywriter: Amit S Acharekar
Production Manager: Anand Siva
