This ad campaign for Hindustan Hindi Newspaper has been developed by Ogilvy Advertising, Gurgaon, India. The campaign promotes Pratibha Samman, the program by the news paper where brilliant students are rewarded.
The ads feature some retro-style family of photos titled medal, trophy and certificate.
The copy explains the idea- Itâs not just the student who’ll feel proud.Pratibha Samaan
So, all of the family members are beaming with proud feelings over winning the trophy/certificate/ medal.
CREDITS
Advertising Agency: Ogilvy Advertising, Gurgaon, India
Executive Creative Director: Ajay Gahlaut
Creative Directors: Shailender Mahajan, Jossy Raphael
Art Director: Krishnapriya Dutta Gupta
Copywriter: Anu Gulati
Photographer: Gaurav Bhardhwaj
Additional credits: Vineet Kindra, Siddharth Khanna
Via: Ads of the world
