Advertising Guide

Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.

This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.

Most controversial ads in the world

Controversy is a word that is increasingly losing its pejorative tone. Controversy is often used to sell Books, movies, products…and even the brand-image of individuals. In advertising, there are indeed many deliberately cooked up controversies,…

Sony's joke

Axe shower gel: Any excuse to get dirty

Axe has recently launched this print advertisement campaign based on its ‘get dirty’ series to promote its shower gel. The campaign aims at underscoring the fact that the product is so tempting that people try to get different…

Any excuse to get dirty

WWF: Fashion claims more victims than you think

This is a remarkably hard-hitting print advertisement launched by World Wildlife Fund last year and was held winner at the Concerned Communicator Award. The Concerned Communicator Award is one of the most reputed social advertising awards in India…

wwf tag 25

Oogmerk Opticians: Get the respect you deserve

This is an interesting print advertisement campaign launched by Oogmerk Opticians in Belgium. The campaign aims at conveying how wearing glasses of the firm changes personality of person or people perspective to person who is wearing…

Oogmerk Opticians:

The back seat is no safer, belt up

This is an interesting billboard advertisement launched in public interest in Australia. Apparently the advertisement aims at encouraging youths to use seat belts even if they are sitting on the back seat. The advertisement is showing a person…

Oldtimer Restaurants: All you can eat rest stop

This ambient advertisement campaign was launched by Oldtimer restaurants, a leading Austrian chain of motorway rest stops. The campaign aims at enticing people to take a halt at the restaurant to which provides almost everything that one can eat…

Oldtimer restaurants advertisement
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