Advertising Guide

Adidas invites you to create your own Adicolor

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Inviting consumers to be a part of the brand promotion is an effective way to get their support. That is why more and more brands are trying to lure consumers with new competitions. Sometimes consumers are invited to provide new suggestions, or create a viral video for the brand. All these efforts, if used in a right sense, will definitely help to increase the consumer confidence on the brand.

Here, Adidas International presents the challenge to “create your own Adicolor” with a set of print advertisements from Spain. The campaign, developed by TBWA Barcelona, is a brilliant effort with the beautiful art direction.

CREDITS

Agency: TBWA Barcelona, Spain

Creative Directors: Ramón Sala, Miquel Sales & Fer Garcia

Art Director: Jordi rins

Copywriter: Albert Calsina

Photographer: Ramón Serrano

Via: Inspiration room

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Dr Prem Jagyasi (c)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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