This anti-smoking print advertisement was launched by Association of Defense of the Health of the Smoker, ADESF of Brazil to urge people to quit smoking in an unusual manner. The campaign apparently focuses on comparing human bodies with one’s home. The campaign aims at conveying as there is a need to maintain home in an orderly manner to give fresh impression, human body too deserves that intensified intention to keep it in order. The campaign seems to be linking two aspects as people can apparently see disorder in terms of house they can be compelled to re-organize it. However, disorder in human body does not appear instantly until the person shows some symptoms of disease.
The presentation of the campaign is very hard-hitting if the visuals are seen with reference to a body of a smoker. However, the advertisement independently would probably struggle to depict the real picture. The text of the ad reads, ‘Your body is your house. Don’t smoke’. The campaign was created by NeogamaBBH.
Via: Hout Lust
