This is an interesting advertisement campaign launched by Addis paint in South Africa. The campaign focuses on the specialty of the product that sticks strongly and quickly. In order to portray the ‘quick’ aspect the campaign has taken the help of few insects and flies to demonstrate the product benefit. The advertisements are showing that during painting these insects came in the way and there was no escape at all once the paints rolled on them.
The presentation of the campaign is very simple and straight that lucidly elucidates the product benefit. However, its simple presentation has helped the campaign to stick to the core idea. The art direction of the campaign is actually remarkable. The text of the advertisement reads, ‘The paintstick paints quick’. The campaign was created by FoxP2, Cape Town, South Africa.
Via Frederik Samuel
