Ad sales figure poor, AOL on sacking spree

Dr Prem Digital Healthcare Marketing

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After making a strategic shift into advertising only last fall and chucking off as many as 5,000 employees, fallen Internet giant AOL is once again repeating its job trim.

This time 20% of its total global workforce will have to bid bye. The battle with Google, Microsoft and Yahoo thus has taken a dirty turn and we are not sure if the circle is completed, at least for now.

Time Warner’s AOL is refocusing on online advertising. Out of 1200 unfortunate employees, 750 will disappear from its Virginia headquarter and 800 posts vanish from its different global centers. It has been reported in Wall Street Journal that the number of paid subscribers for AOL has fallen by 60% over last five years. I wonder, what these folks at the helm were doing?

Dr Prem Web Design and Development

Now, after almost everyone has started social networking, AOL is set to join the race. AOL is planning to create new interactive content sections and other similar services through advertising funded initiatives. Sounding new? You must have been new to the online world.

Last year, in a desperate attempt to win back its customers AOL started offering free email accounts and other basic software solutions to its non-paid customers.

However, this time AOL have plans to build largest and most sophisticated global advertising network

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Dr Prem Healthcare Social Media Marketing
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