Shards of glass floating in the air after disintegrating from a bottle:not the most obvious of recipes for eye-catchy ads. For once, Absolut has proved us completely wrong. We term it the perfect cocktail of stunning visuals and a surreal theme. Believe it or not, 80% of the fluid in the broken bottle is for real – a revelation that blew our heads off. Throwing caution (and substance) to the winds, Absolut has conceived an absolut’e’ treat to our eyes through its ‘Dissection’ ad. We’d rather let the visuals feed your sartorial tastes. Watch it to experience visual brilliance at its zenith!
Via:Adweek
